Share the journey: How automotive brands get closer to drivers

In the second event of our series of summer events, we explored how automotive brands get closer to drivers by adopting a customer centric approach.

Wednesday 22 May, 2019
The Swan at Shakespeare’s Globe

Check out the photos from the night:

At our dinner at the Swan Bar & Restaurant, part of the iconic Shakespeare’s Globe on London’s Southbank, we discussed why customer centricity is the missing link for auto brands looking for genuine omnichannel customer experiences.

Our guest speaker Nathalie McGloin shared her unique story about encouraging women and disabled people into motorsport, and explained why she so fervently believes that anything is possible.

Nathalie was truly inspirational – as seen in our brand film for Stanley Black & Decker here.

To those who joined us thanks for coming along and engaging in interesting conversations.