Marketing can be a pretty buzzword-busy business, but the chances are you’ve caught wind of the term ‘always-on’ in the last few years. It can sound pretty daunting, like your marketing team might have to camp out in the office and draw straws for who takes the night watch. But, thankfully, that’s pretty far from the reality.
In the spirit of getting closer and making the complex simple, here’s a quick overview of always-on marketing and the opportunities for your business.
Traditional marketing techniques mostly involve broadcasting a message, by whatever channel, and hoping it hits its intended audience in the eyes or ears. Of course this can, and has been, very successful.
But it can also be very wasteful.
And, in the worst-case scenarios, it can annoy and discourage potential customers by hitting them with the wrong message in the wrong way and at the worst possible time.