Marketing procurement continues to gain influence as procurement teams increasingly recognise and work with the complexities of the marketing category. Once a less-than-welcome interruption procurement are now proving their value to marketers and understand where they can add value, and equally important, where they can’t.
Digital marketing has been a key driver in this change. Huge amounts of instant consumer data means procurement can analyse how effective the output of spend is. It’s straightforward to understand what’s working and what isn’t and challenge this if necessary. As procurement continue to grow a deeper understanding of the marketers’ world, strengthen relationships and demonstrate
As procurement continue to grow a deeper understanding of the marketers’ world, strengthen relationships and demonstrate value they can become more effective and play a key role in marketing. This report reviews the changing landscape of marketing procurement including procurement’s involvement with creative, understanding suppliers, measurement/metrics and gaining influence. You can download a free copy of the report below.