Enabling marketing excellence

Konica Minolta Marketing Services and WBR have worked together to create our latest new report, Enabling Marketing Excellence through Procurement Best Practice. Procurement professionals at some of the world’s leading companies were interviewed to gain insights on key trends in the marketing procurement landscape.

The report highlights current trends and future predictions in marketing procurement including how leaders are attempting to further integrate with marketing, priorities & KPIs and why procurement is seeking greater involvement in strategy and planning. Contributors from Adobe, T-Mobile and Stanley Black & Decker also feature in the report.

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