While we’re not one to generalise a generation – and we won’t use the ‘M’ word – it’s undisputable that younger shoppers are changing the face of retail. After a raft of retail companies going into administration in past years, New Look are now looking into closing 60 stores, and House of Fraser are also considering closing a number of stores due to low performance.
But in-store retail is far from dead. Studies show that younger shoppers still recognise brick and mortar shops as an important part of their buying journey. So why then are so many retailers failing to capture and retain their loyalty?
We take a closer look at how a generation of shoppers are changing the retail environment and what you can do to keep footfall in your store.