E.ON UK – part of the world’s largest power and gas company – are all about ‘creating a better tomorrow’. We help them do just that.
E.ON wanted to drive 60,000 leads after launching their home installation services, and to move away from the dull, rational, and price-led marketplace standard.
We worked in close partnership – on-site with E.ON – to carve a unique path. Using insight about purchasing patterns and psychological drivers, we created an emotional and customer-centric campaign based around the home.
After full strategic and media planning, our fully-integrated creative campaign is about to go live – across social, PPC, affiliates, Radio, Press, SEO, DM and D2D.