For years we’ve heard about the demise of the traditional store. There have been multiple casualties on the high street and the likes of Amazon have made online shopping highly attractive.
Yet, some bricks and mortar stores are still pulling in the punters. Walk past an Apple store on any given Saturday and you’ll see that well-designed stores are undoubtedly working. It’s all about creating a retail experience.
Customers no longer want to walk into a shop, buy something and leave. They can do this online – without having to face till queues and weekend shoppers.
Today, customers are seeking a combination of entertainment and retail. They want a store to understand their likes and to give them a truly personalised experience.
So, what does experiential retail look like when it’s done well? Here are five examples.