Despite the time and money retailers spend on in-store marketing, it has always been notoriously difficult to determine its effectiveness.
That is, until now. In recent years, technology and data have paved the way for more accurate measurement, and have given retailers the chance to optimise their in-store marketing.
So, how can we measure in-store marketing effectiveness? And in what ways can retailers benefit? We quizzed Steve Lowell, our Director of Insight and Data, to find out.