Convenience is king
One of the barriers to in-store shopping is undoubtedly time. After a busy day, it’s tempting to do your shopping when you’ve finally crashed on the sofa after a long day.
Providing an online shopping experience is one way brands can facilitate this, but what else can they do? Convenience shopping has risen steadily over the past decade, as have convenience-based services.
For example, Tesco launched click and collect services back in 2011, while delivery lockers and even delivery shops have sprung up in urban areas in the past few years.
We’ve also seen the rise of self check out. By 2013, there were 200,000 of them globally. Quick, compact and cheaper long-term than staff, they have become ubiquitous in grocery shores.
Tesco and Waitrose have gone one step further with scan-as-you-shop devices that mean you can pack as you shop and don’t have to queue up at all. Amazon even trialled a “just walk out” payment in 2016.