BMW Group is made up of seven brands – BMW, MINI, Rolls-Royce Motor Cars, Motorrad, Alphera, Alphabet and BMW Financial Services. Since 2009, we’ve been driving up standards for all of them.
BMW was experiencing serious service and pricing challenges with their existing print management agency. They needed a new partner to reshape their processes and creative. While saving money – and building relationships with their internal marketing teams and external agencies.
We planted a 14-strong team shoulder-to-shoulder with their marketing team. We now provide print management and creative work – from design through to production. That includes all print, point of sale, merchandising, digital, creative production, studio and digital asset management.
To kick things off, we also meticulously gathered 15,000 digital assets and put them into one place to allow sharing between different countries and brands.
We’ve built great relationships with BMW Group’s external agencies and work seamlessly with over 200 internal stakeholders. This consultative approach has given us the power to change things for the better, from the inside.
We now have the visibility to spot problems before they arise. Our collaboration starts at the concept stage. We engineer creative ideas. We guarantee consistency across all printed materials (aided by our unique ISO certification for colour). We protect brand equity. We save money, hassle and time.
The result is continual innovation, clever production, perfect quality and flawless execution.
Konica Minolta Marketing Services are always professional, understanding and knowledgeable. Creative ideas are always forthcoming. They know us inside and out – great team, great results
Julie Dawe, Marketing Campaign Executive, Alphabet
11% average savings on print, every year
100% consistency across 7 brands
57% cost reduction on Motorrad creative work and 2-3 x faster speed to market (compared to previous agency)
$5m contracted revenue